There’s no denying the power and influence London Fashion Week has : charting what’s going to be trending next and introducing us to innovative new stylists. It’s certainly a time of year that insights inspiration in the hair world, but this year it’s our turn to take to the stage. We are elated to announce that, later this week, KeraStraight will be making its debut appearance at London Fashion Week, as official sponsors for the first time. This will showcase our innovative products, supporting six shows throughout Friday.
Our global ambassadors Trevor Sorbie salons will be helping us to style models at The Royal Society of Arts, using a whole range of our products to transform their concepts into reality. Head stylists from the Trevor Sorbie team have been busy working with each stylist, their models, and our products to develop the chosen concepts and looks: from raw natural looks to the antithesis of overtly out-there styles. But we can’t tell you too much, there are some secrets we must keep until Friday!
Our agenda
The team will be working from the early hours to prepare for the day. With styles confirmed, the venue dressed, and guest list ready it’ll be a busy day of creativity and hard work.
Catch us bright and early from 10:30am for our first two shows of the day. London’s independent fashion atelier, Judy Wu will be kicking off proceedings showcasing her take on womenswear which highlights feminine strength and sensuality. Alongside, experimental fabrications designer of Minki Women, Minki Cheng will also be presenting his line for assured contemporary women.
After a quick turn around, the next slot you can’t miss is at 2:30pm. Renowned for consistently defying the mainstream, Steven Tai will be showcasing his quirky womenswear collection. In parallel to his presentation, Ekaterina K will continue to inspire us with her latest women’s knitwear range.
And finally, after another preparation dash, Charlie Cohen will be presenting his all new ‘technical fashion’ collection. The brand offers contemporary ready-to-wear clothes which are released in cutting-edge performance fabrics. To complement Cohen, Amechi will also be showcasing his bold and beautiful stylings in the adjacent showcase space.
Feeling the anticipation
Considering the amount of diversity and stylistic range of shows that we’re in involved with this fashion week, it really is a struggle to underplay our excitement. Each designer has an original look and concept regarding womenswear and we are eager to see how KeraStraight products will be used to enhance these looks.
There will be numerous bloggers, press, and many people of influence attending the shows, who we hope to inspire with exposure to our prized.
This fantastic event is the start of something new for us here at KeraStraight, and we cannot wait to share this journey with you! Watch this space for exclusive LFW content coming soon.