A third time’s a charm! Finalists in The Hair Awards 2017


Every year we look forward to The Hair Awards. Being the only awards in the UK to be based on consumer and industry testing, it really stands as a sign of respect from those that we value most — you! The awards commend brands, stylists, and salons which are driving the industry forward: that innovate new and exciting products, which not only meet consumer need but ultimately solve the hair-woes of so many around the world.

In light of this, you can imagine how excited we are to have been shortlisted in four categories as well as being placed in their ‘Super 60', amongst the likes of L'Oreal, ghd, and Revlon. So, without further-ado here are the details on the categories we've been shortlisted for!

Moisture Enhance Group

Best smoothing/straightening shampoo and conditioner

This category looks to seek out the best shampoo and conditioner combination for those with unruly hair, who are looking for a smooth and straight finish. Once again our Moisture Enhance Shampoo  and Conditioner have made the cut, taking the prize last year. Working in sync, the two products lock in moisture to repair coarse or damaged hair. Only time will tell if we retain our title this year!

Best Afro Hair Oil

Afro hair is big and beautiful, and if you're wearing it loud and proud a hair oil is essential to maintain great condition! This prize helps to find exactly that: an oil which works particularly well to reduce frizz but still give life and boost to afro hair. Our Ultimate Oil, a stunning cocktail of nine specially chosen oils, does just this. The lightweight formula enriches dry and brittle afro hair to leave it feeling soft and light. We are incredibly excited to be nominated and hope that our specialist formula takes the prize.

Best Afro Hair Mask

And now on to another afro hair category! Our Moisture Mask is highly concentrated with Palmeira Tucuma and carob bean extract, which hydrates the hair and can leave afro hair, in particular, feeling renewed after one treatment. Being an easy home or salon treatment, and taking only 5 minutes you can quickly solve your afro-frizz fuss, or put a client's mind at ease. 

Best Smoothing/Straightening Product

Finally, we have our Glossing Texture Cream. We know that not everyone wants poker-straight hair:  for so many, it's about saving time and effort and creating a style that's smooth and full of life. This is where our Glossing Texture Cream comes in, as it allows you to add volume and style with no compromise on a smooth, sleek and healthy finish. Activate with heat to release texture and shine, provide support pre-blow dry, or rejuvenate your current style.

We cannot express enough how grateful and proud we are to be recognised by The Hair Awards this year! More than anything we love hearing your feedback, so why not see what all the fuss is about, and let us know what you think?


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