Behind the Scenes: KeraStraight’s 2014 Style Shoot

Today we’re giving you an exclusive sneak peek behind the scenes at our latest style shoot. The focus of this campaign was our new collection, KS Style and the KeraStraight Ultimate Oil.

Our products are all about delivering gorgeous, manageable hair. And the latest offerings are no different. The Ultimate Oil is a carefully blended formula of 9 essential oils, designed to nourish, repair and rehydrate hair. It gives locks a healthy glow but is also lightweight and non-greasy so ideal for everyday use.

The KS Style range features six genuinely ground-breaking products: KS Care & Protect, Rescue Crème, Moisture Mist, Root Lift Spray Gel, Heat Protection Spray and Glossing Texture Crème. As you can see from the names alone, each product is designed to treat a specific hair need. The products can be combined to create four signature ‘style cocktails’ that deliver enviable, touchable locks, whatever your hair type. We’re proud of this collection because it brings effortless glamour to busy people.

We wanted the shoot to embody the vision and qualities of the new KeraStraight collection. So we drafted in our Art Team, who under the mentorship and direction of Trevor Sorbie’s very own Bree Davie created the incredible hair styles. The campaign was a fantastic platform for the new Art Team to showcase their skills and get their teeth into a creative project.



On the day of the shoot there was a tremendous amount of talent in one room and the energy and enthusiasm was palpable. The Art Team was led by Warren Holmes, 3 times winner of the Backstage Hair Stylist of the Year award and one of the UK’s finest young stylists. Our beautiful models were dressed by renowned fashion stylist Bernard Connolly – it was a real honour to work with such a legend.

Warren was quick to heap praise on the team;

I’m working with the KeraStraight Art Team, we’ve been here since the crack of down and the energy downstairs is off the scale. Enthusiastic, passionate, loads of questions... They’re bringing loads to the table [and] the mood boards are wicked.

We think they all did an exceptional job, but don’t just take our word for it. Check out the KS Style campaign for yourself!