How to Care For Colours With KeraStraight

It’s no secret that coloured hair can become coarse and dry, requiring massive amounts of TLC. Luckily, there’s good news for dye-hard fanatics. You can repair, style and maintain coloured hair with KeraStraight’s award-winning formulas.

How does hair dye cause damage?

In order for a colour to take to your hair it needs to be able to penetrate the cuticle (the hair’s outer protective layer), and get to the hair’s inner structure where colour sits. Ammonia is the chemical found in hair dyes which raises the cuticle and allows the colour in. Unfortunately, it upsets and damages once perfectly sleek cuticles too.

Peroxide also wreaks untold havoc on hair. It breaks down the hair’s natural pigment, destroying natural hair colour in the process. Vital moisture is contained in this pigment, so by removing it the peroxide is draining your hair of life – leaving you with dehydrated, weak, coarse and even straw-like hair – Not. Beautiful.

I want mermaid-worthy hair! What should I do?

While a certain amount of damage is to be expected when colouring hair, there are plenty of ways to dramatically reduce it. We always suggest getting professional advice before you colour. After all, a bad dye-job isn’t cheap or easy to fix.

There are also new ways to mitigate the damage before, during and after colouring. INNOluxe, a new colour additive launched by KeraStraight’s founders Jez Barnett and John Hubbard, is a revolutionary range of protein hair repair solutions designed to repair the hair during the colouring process. This in-salon treatment can also create a perfect foundation for colour and other chemical services – strengthening and repairing hair from root to tip faster than chemicals can cause damage. For more information about Innoluxe, watch the brand's global launch in this video...


All of KeraStraight’s award-winning products are designed to repair, strengthen and protect all hair types, including hair that has been exposed to harsh chemicals and heated styling tools. Our range of aftercare solutions thoroughly hydrates and repairs hair, inside and out.

Introducing KeraStraight’s luxurious aftercare shampoos and conditioners

Our latest range of shampoo and conditioners includes volume and moisture-enhancing formulas which are free from damaging ingredients like sulphates, sodium chloride, and parabens.

Our Moisture Enhance duo is perfect for chemically coloured hair. Both the shampoo and conditioner deliver luxurious hydration without adding weight and work to make dry hair a thing of the past. With a unique blend of special proteins and lightweight conditioners, hair is left beautifully soft, smooth and healthy.

If your hair is weak and suffering the after-effects of colouring, our Volume Enhance shampoo and conditioner offer the perfect balance of volumising and conditioning ingredients. By hydrating and nourishing the hair, this range restores strength and thickness, leaving you with gorgeous, shiny locks

Both ranges are extremely kind to coloured hair and will restore hydration, softness and strength – leaving your hair salon sleek, easy to maintain, and looking its very best at all times!

For more information, take a look at our recent blog post: KeraStraight’s Shampoo and Conditioner Win at the Hair Awards!

Are any other KeraStraight products good for coloured hair?

No matter how you colour your hair, KeraStraight’s range of KS Style products can help you achieve and maintain salon-quality strength and shine.

Coloured hair easily can become dehydrated and dry, so our Protein and Moisture Masks contain an advanced blend of wheat proteins and moisture-capturing ingredients designed to combat rehydration and banish brittle hair. Apply a small amount to shampooed and towel-dried hair for just five minutes – you won’t believe the incredible results!

For hair in need of a pick-me-up between colour treatments, KeraStraight Ultimate Oil contains a gorgeous blend of 9 specially chosen oils that target dehydration and damage. Suitable for all hair types, simply apply a small amount to damp hair before blow drying, and keep coloured hair nourished, shiny and frizz-free. Apply one more drop to dry hair to create the most beautiful lightweight polish. You can see Ultimate Oil in action in this video...


KeraStraight to the rescue

If your hair is weak and could do with some TLC, try Rescue Crème, which is like a treatment and styling cream in one. Delivering lightweight hold, this mini miracle in a tube, delivers incredible repair and softness while still leaving the hair feeling lightweight and looking Gorgeous.