KeraStraight at Salon International 2012


KeraStraight, the experts in keratin and protein treatments, were a star attraction at Salon International 2012 for the fourth consecutive year.

KeraStraight were steps ahead this year, making the most of the opportunity with a fully functioning blow-dry bar, offering their Intense Boost treatments along with an impressive live demonstration stage, which allowed visitors to witness the full KeraStraight application from start to finish.

KeraStraight's Global Ambassador Trevor Sorbie salons were heavily involved at the three-day event. International Technical Director Nathan Walker took to the stage alongside renowned hairdresser and multi-salon owner Joseph Koniak. They both wowed the crowds, explaining the variations in the different treatments, which are all designed to smooth and repair a variety of hair types for up to four months.

KeraStraight's Intense Boost blow-dry was a real attraction to the stand, with journalists remarking on how innovative the experience was; "So great to have a real salon experience at an exhibition!" said So Hair Obsessed. Visitors, who were a mixture of Salon International guests, bloggers and journalists experienced the Intense Boost treatments first hand before posing for photographs on the KeraStraight 'wall of fame', which were then uploaded to the KeraStraight Facebook page.

In addition to a buzzing salon experience, the KeraStraight Salon International stand also displayed the full range of the KeraStraight family including its soon-to-be-launched selection of products in the 'KeraStraight Style' range, the new Titanium Iron 1.5 with Tourmaline Technology and the successful sulfate-free Straight Maintain Shampoo and Conditioner.

Having wowed the audiences for the last four years at Salon International, KeraStraight is pleased to be consistently growing and establishing themselves as one of the market leaders in protein treatments.

"Salon International 2012 was our fourth and finest year for KeraStraight. As always, it is an excellent opportunity to showcase our treatments and brand to a broad audience. It was great to see such a buzz this year, and our live stage and blow-dry bar proved ever successful, with hairdressers gaining an insight into the world of KeraStraight."

Jez Barnett, MD of KeraStraight

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