KeraStraight Launches New Enhance Shampoo & Conditioner Range


In the world of hair straightening, smoothing and repairing, KeraStraight operates on the cusp of innovation. We're forever researching and developing new products that deliver the ‘wow’ factor for both clients and hairdressers like never before. And now, after two and half years in the development pipeline, we're delighted to introduce the next generation in shampoos and conditioner – KeraStraight’s Moisture Enhance and Volume Enhance range. 

Best to better

KeraStraight’s previous shampoo and conditioner, Straight Maintain, has won countless accolades over the years, such as the ‘Best Smoothing/Straightening Shampoo and Conditioner’ at the 2015 Hair Awards. The duo is frequently listed as beauty must-haves by lifestyle magazines and beauty bloggers too. However, we are always looking for ways to take our product ranges to even greater levels.

“Straight Maintain won this year’s best smoothing shampoo and conditioner category at the 2015 Hair Awards,” KeraStraight’s founder, Jez Barnett, explained. “They have been fantastic at maximising the performance and longevity of our KeraStraight treatments. There has been one flaw though, they didn’t lather as luxuriously as some of the more traditional shampoos which contain sulphates and sodium chloride; ingredients which are not suitable for keratin treatments.” 

Ready to address this problem directly, the KeraStraight team set out to create the most phenomenal sodium chloride & sulphate-free haircare products on the market. And the dream - a formula that would lather beautifully for the most luxurious hair-washing experience for both salon stylists and clients. 

“Moisture Enhance Shampoo and Conditioner deliver a luxurious shampoo experience that hydrates and soothes the hair without weight,” Jez continued. “Equally, Volume Enhance Shampoo and Conditioner provides fantastic strength and volume while still leaving hair feeling wonderful.” 

Both ranges are ideal if you want to reap the rewards of a KeraStraight treatment. However, they can also be used on a daily basis, even if you are yet to experience the wonders of a KeraStraight treatment. These new, innovative shampoos and conditioners are the perfect haircare partnership for everybody. Additionally, as they are sulphate free, these products are kind on colour too. Perfect!

Moisture Enhance Shampoo and Conditioner - what’s new?

KeraStraight's mission is to help our clients manage their hair and achieve stunning results. The Moisture Enhance range does exactly that. Treating hair to a sumptuous shampoo experience, our Moisture Enhance Shampoo combats dry, coarse and damaged hair by delivering sensational hydration and moisture. 

Featuring the very best blend of natural ingredients, KeraStraight Moisture Enhance Conditioner works in perfect harmony with KeraStraight Moisture Enhance Shampoo. By delivering a deep moisture and hydration treatment, it helps improve hair manageability - hair styling has never been easier!

Developed to enhance the benefits of KeraStraight treatments and keep locks looking luscious for longer, Moisture Enhance helps hair achieve a shiny and seriously smooth look. The duo contains our pioneering KS Complex to boost the incredible benefits and longevity of all KeraStraight in-salon treatments. However, they can be enjoyed by any client who wants luxurious products that enhance the moisture or strength of their hair - whether they have one of our treatments or not.

Frizz-free and stress-free from the first application, KeraStraight Moisture Enhance Conditioner also detangles and protects hair against split ends and breakage, so you can also kiss goodbye to those dreary tangles and snags.

Salts are particularly bad for hair and can strip keratin from hair, drastically shortening the life of any keratin treatment. But fear not! KeraStraight’s Moisture Enhance Shampoo and Conditioner is free from Sodium Chloride, Sulphates, Betaine, Parabens and Cocamide DEA. 

Could Volume Enhance Shampoo and Conditioner be perfect for you?

If hair is fine, thin or limp, it will instantly benefit from KeraStraight’s Volume Enhance range. Designed to transform lifeless, tired-looking hair, our Volume Enhance Shampoo delivers long-lasting, volumising results with every wash. 

Working in partnership with KeraStraight Volume Enhance Conditioner and made from a beautiful blend of volumising and conditioning ingredients, KeraStraight Volume Enhance Shampoo adds a subtle yet strong hold to fine, thin hair types. 

Also free from harmful ingredients including sodium chloride, sulphate and Cocamide DEA, Volume Enhance Shampoo lathers in a way that performs beyond conventional shampoos and makes shampooing a heavenly experience.

Following a luxurious shampoo, KeraStraight Volume Enhance Conditioner strengthens, hydrates and nourishes hair, without weighing it down. Made from a scrumptious blend of natural conditioning ingredients, proteins and essential volumising ingredient pro-vitamin B5, this conditioner leaves hair fuller, smoother and full of life. 

KeraStraight Volume Enhance Shampoo and Conditioner both include our specially formulated KS Complex. This innovative compound, made from African and Amazonian fruit and plant extracts, protects hair from the elements and help it stay healthy and strong for longer.

Striking results that speak for themselves

Jez and the team at KeraStraight are thrilled with the outcome. “Hairdressers are choosing these products at the backwash over their usual favourites and recommending them to every client, which we’re absolutely thrilled about. Our goal has been reached. The two and a half years of development has been well worth it.”

It’s clear to see that both the Enhance and Volume ranges are winners with clients and stylists and provide significant benefits for all hair types - with or without other KeraStraight treatments. The KeraStraight Enhance range is available in 250ml and also 500ml sizes, and will soon be available as a 100ml travel pack too. To get your hands on our new shampoo and conditioner ranges or to become a KeraStraight stockist, get in touch with us today.


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