Last week saw KeraStraight showcase their new Intense Boost Treatments at the Show Space's Pre-Fashion Week Retreat at the Red Bull Studios, London. The two-day event was created for models, journalists and industry influencers, and aimed to get fashionistas runway-ready, in time for the international fashion weeks ahead.
The KeraStraight Blow-dry Bar saw top hairdressers come together to preen the locks of the fashion elite including the likes of Tali Lennox, Sophie Anderton and models from Select, Storm, FM, Models One and M&P.
The KeraStraight team worked together to diagnose the hair type of the guests before applying one of two new Intensive Boost Treatments from KeraStraight masks (Protein or Moisture Mask), and finishing the service with a professional blow-dry, leaving them catwalk ready.
"What a phenomenal event. The feedback from our fantastic team of hairdressers and guests has been incredible. The results of the new treatments matched by the quality of work by the individuals involved; huge thanks to everyone."
Jez Barnett (MD of KeraStraight)
"I am thrilled to invite KeraStraight to this season's Show Space Re-Treat event at Red Bull Studios. All our guests came away with the most amazing looking hair and raving about the new KeraStraight Intensive Boost Treatment"
Nikki Sheldon (Director of Show Space)
"What a fantastic event! Not only was it well organised, but it was such a privilege to work alongside such an amazing group of people. The Re-Treat attracted such an incredible class of fashionistas and influencers that it's essential to be a part of each and every season. We had such a phenomenal response to the groundbreaking Intensive Boost Treatment by KeraStraight; the proof was in the moisture, strength and response to the hair. An absolute joy to be a part of."
AJ Blackadder
"Intensive Boost Treatment by KeraStraight has transformed not only the texture and shine of my hair but has overnight helped repair my ends where nonstop photo shoots and sun damage had left it dull, dry and flyaway. The treatment is truly a godsend, and has left my hair beautiful, glossy with an incredible volume and bounce! I'm converted!"
Sophie Anderton (Model)