KeraStraight Presents at Salon International 2013

KeraStraight, the experts in smoothing and repair, were once again a star attraction for visitors attending Salon International, exhibiting for the fifth consecutive year

Guests were introduced to the groundbreaking KS Ultimate, KeraStraight’s revolutionary new development in keratin treatments. Salon International 2013 marked the debut of KeraStraight’s brand new UK Art Team mentored by Bree Davie (Art Team Director & Hampstead Salon Director at Trevor Sorbie). Guests were also treated to a sneak preview of the soon to launch, KeraStraight Ultimate Oil.

Throughout the three-day event, KeraStraight showcased live demonstrations of its new game-changing treatment, KS Ultimate, and the quick fix in-salon service, Intense Boost, allowing attendees to witness the full application of both services from start to finish. To visually reveal the new KeraStraight KS Ultimate treatment, guests were able to speak to a live model over the three days, who showcased the treatment by having half her hair treated whilst the other was left natural with her curl, to truly show the outstanding difference. Over the exhibition the UK Art Team carried out many impressive transformations to crowds who were eager to see the hair makeovers, with the models being a combination of KeraStraight fans, journalists and bloggers.

KeraStraight’s Global Ambassadors, Trevor Sorbie salons, were again heavily involved over the three days, with International Technical Director Nathan Walker taking to the stage alongside new KeraStraight UK Art Team mentor Bree Davie and Jessica Morello (Technical Director for Kerastraight in Canada and North America) who flew in especially to join Nathan and Bree in comparing the event. The six strong UK Art Team members also wowed the crowds with in-depth product knowledge and revealed how easy and simple it was to achieve the beautiful treatment results.

This year’s Salon International was extremely special for us as we revealed not only our first ever Art Team but also two amazing new products - the ground breaking KS Ultimate and the soon to launch Ultimate Oil. They both created such a WOW factor and the event was a huge success. Salon International is always a wonderful opportunity to deliver our latest advances in treatments to such a big audience. I was very proud of our new UK Art Team who were outstanding, sharing their knowledge and experience to such enthusiastic crowds, which caused a huge buzz around the KeraStraight brand.

Jez Barnett, MD of KeraStraight.