Leading experts in smoothing and repair, KeraStraight recently presented two educational seminars in London and Leeds to showcase its latest groundbreaking treatments and products to the hairdressing industry. Nathan Walker, International Technical Director of Trevor Sorbie and KeraStraight Global Ambassador, alongside the KeraStraight UK Art Team, led by Art Team’s Mentor Bree Davie (Salon Director at Trevor Sorbie, Hampstead) wowed the audiences with the brand new game-changing treatment, KS Ultimate, KS Style range and Ultimate Oil.
The launches were held at the Brunswick Sanrizz Academy in London and just launched Westrow Academy in Leeds.
During the seminars, Nathan and UK Art Team members showcased live demonstrations of KeraStaight’s KS Ultimate, and the quick fix in-salon service, Intense Boost, allowing guests to witness the full application of both services from start to finish. Over the course of the launch, the team carried out stunning transformations to the crowds of the trade press, industry experts and salon owners, who were eager to see the KeraStraight hair makeovers. Attendees were impressed with in-depth product knowledge and enthusiasm of the brand and new products.
Guests enjoyed nibbles and bubbles and took home a complimentary goody bag, provided by KeraStraight, which included informative literature and a variety of hero products to try.
“It was an absolute pleasure to be involved with both launches. KeraStraight treatments have been the perfect add-on for our clients, offering them a solution to their styling and conditioning needs, and it was great to share this with fellow peers in the industry,”
Nathan Walker, International Technical Director of Trevor Sorbie and KeraStraight Global Ambassador
“I am so proud of everyone involved for all their hard work during our launches. They demonstrated to our guests their enthusiasm and dedication to the KeraStraight products and the services as a whole. Both events ran smoothly, and all of the models and team members showcased our amazing new treatments and products perfectly. Nathan, Bree and the UK Art Team, shared their knowledge and experiences to such enthusiastic crowds, and we’re very excited about the feedback and success of the road shows,”
Jez Barnett, MD of KeraStraight