Poker-straight hair makes a return from the 90s


On May 1st, the famous Met Gala was held, marking the opening of the annual Costume Institute fashion exhibition at New York’s Metropolitan Museum of Art. This year’s theme celebrated Rei Kawakubo/Comme des Garçons: Art of the In-Between. It was marked an exceptionally special event as the 74-year-old fashion icon Kawakubo, was honoured with the exhibition in her name — the only living designer to have received this accolade after Yves Saint Laurent in 1983. We couldn’t wait to see the stunning red carpet looks, ranging from the elaborate, show-stopping outfits to sharp and simple. It is a source of undeniable inspiration for the fashion and hair world.  

On the straight and narrow

One stand out trend which caught our eye was seriously straight. So, if you thought we were leaving poker-straight hair in the 90s, you thought wrong. Its revival has been on the horizon for a while. However, this year's Gala confirmed it’s classic status. The sleek straight look’s history reaches back to the 90s being sported initially by Canadian model Linda Evangelista. The Spice Girl’s Victoria Beckham AKA Posh Spice was the next to showcase the look, as she reinvented it in the 90s in a bob cut.

The short but straight bobs made a comeback with the Met Gala ‘bad girls’ Selena Gomez, Bella Hadid and Karlie Kloss adopting their own versions of the style. Both Gomez and Hadid opted for the one length long bob that grazed their shoulders, whilst Kloss showcased a shorter platinum cut also of one length. Each look framed their faces flatteringly and enhanced the concept of their individual looks.

Smooth and sleek hair with KeraStraight

Luckily for us, this trend is an easy one to get on board with. However, not even the celebs on the runway, are so lucky to roll out of bed with this style on point. You may this that it takes hours of wrestling heat tools and products to reach your hair’s full potential — but we’re on hand to help. We’ve expanded our range from our full KS Ultimate, to a whole variety of hair products which help you achieve your hair’s best. Whether you have thick, unmanageable or damaged hair it can help to fight frizz and humidity, and smooth the hair from root to tip. With KeraStraight at your service, any hair type can achieve a super straight look.

If you’re looking for something long lasting, our KeraStraight Ultimate treatment transforms even the most unruly hair into stronger, straighter and replenished hair that’s easy to manage and soft to the touch. This will help you achieve poker straight locks all summer long. Alternatively, if you’re just looking for a little help in the right direction, our Intense Boost treatment might be the perfect choice for you. This treatment only takes 30 minutes and lasts up to 30 days.

Of course, to achieve perfectly straight hair, it needs to be healthy — no one wants damaged ends. Our KeraStraight Moisture Mask or Protein Mask are a great way to boost vitality and moisture. Before using heat, be sure to use heat protection spray. Apply this to the hair liberally, then use our award winning Easy Comb to separate sections of hair for straightening. Follow the comb with straightening irons from root to tip for a smooth and sleek finish.  Finally, use our Ultimate Oil to define your ends and give a gorgeous shine.

If you’re keen to know more about our treatments and products explore our website. If you want to speak to one of our experts, use our salon locator here.


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