Salon International 2011

KeraStraight certainly stole the light with their stylish two-tiered stand at this year's Salon International; presenting to thousands of hairdressers, salon owners, and distributors from across the world, KeraStraight showcased their groundbreaking developments to an enthused audience over the three-day exhibition.

With the official global launch of the brand new family of treatments which included the unique KS Complex, NEW Colour Protect and NEW KS Intensive treatments. Visitors were able to speak to KeraStraight experts about the new in-salon treatments. We also previewed new KeraStraight products including the NEW Pre-Treatment Spray, a leave-in multi-function protein treatment that repairs hair strength, the NEW Moisture Mask to radically improve smoothness and moisture levels, and the NEW Protein Mask that rebuilds the hair's strength.

The stand incorporated non-stop live demonstrations from KeraStraight's partner salons and international distributors throughout the weekend and a live photographic area with award winning photographer Desmond Murray where the audience were able to watch live cover style shoots. Plus, with a fun 'wall of fame' area, visitors were captured and immediately posted onto the KeraStraight Facebook page for an extra interactive feel!

"Salon International is an excellent opportunity to showcase our brand to a global audience. This year we wanted to bring the audience into our stand and encourage hands-on involvement with live demonstrations and live photographic studio. As a company, KeraStraight strives to develop groundbreaking products, push our creativity and help both potential and current salon partners to benefit financially in our unique treatments. It was great to see so many people interested in our new launches and to be able to discuss the future developments of the company over the weekend," explains KeraStraight managing director, Jez Barnett.