Salon International: Here’s what happened


This year at Salon International, we presented an insight into the world of KeraStraight for thousands of hairdressers, salon owners and distributors from all over the world to enjoy.

Now, with the power of digital and social media, everyone can get involved with KeraStraight’s activities from those jam-packed three days even after it’s over!

Our incredible ambassadors from Trevor Sorbie and HYPE Coiffure joined us all weekend. They were on hand with the best advice to grow your salon business and book out your columns with KeraStraight; of course, this information is always at your disposal - check out the help section on our website or just give us a call. Stylists at the top of their game were on hand at our Refresh Bar, to showcase our range of styling products, revitalising the locks of our visitors and sharing their hints and tips.

KeraStraight Volume Enhance Shampoo & Conditioner

For this, our 8th consecutive year in London, we revamped our stand with an Apple-esque aesthetic, allowing the products to speak for themselves and our experts to share their incredible experiences.

A real highlight of the weekend was a visit from gorgeous models, fresh out of the hands of the Trevor Sorbie Art Team on the HJ Stage. Their stunning collection created with KeraStraight assistance wowed the crowd and got everyone talking on social media.

Trevor Sorbie himself even stopped by to hand pick a winner of a salon pack valued at over £600. Our winner was VERY excited, to say the least.

Our favourite addition this year was visitors signing up en-masse to enter our Money Can’t Buy Prize. The prize consisted of two tickets to the Trevor Sorbie Art Team’s highly anticipated event, ‘Unplugged’ where Trevor himself will be cutting hair on stage for the first time in a generation! We also invited the same lucky winners to the Art Team’s Spring Shoot in 2017 with exclusive backstage passes.

It was incredible to see a lot of love shared between existing and brand new KeraStraight fans over the weekend and we want this love to carry on growing.

Share your KeraStraight love with a short 10-15 second video telling us what YOU love about KeraStraight. Treatments, products, a client experience. You can share anything KeraStraight!

Share by tagging us in @kerastraight and hashtag #ILOVE.

Until next year.


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