We’re thrilled to announce that KeraStraight Ultimate Oil has been shortlisted for the Best New Haircare/Styling/Colouring category at the 2015 CEW Beauty Awards. Hurray! The decision was made following a Product Demonstration Evening where we showcased our sublime hair oil to hundreds of industry professionals and experts in February.
KeraStraight Ultimate Oil treatment is a gorgeous blend of 9 specially chosen oils that provides essential nourishment, repair, hydration and shine to all hair types. It’s loved by some of the best hairdressers in the UK. And rightly so! Johanna Cree-Brown, the Artistic Director at Trevor Sorbie, said, “KeraStraight Ultimate Oil is one of my favourites. It nourishes, smooths frizz, combats static and it's really light. It gives polished shine to the hair.”
This year’s competition is of a high calibre - KeraStraight Ultimate Oil will be competing against the likes of Percy & Reed's Perfectly Perfecting Wonder Balm and PHYTO's Huile Soyeuse.
Shaping the future of the beauty industry together
With over 1,000 members in the UK, CEW is the women-only not-for-profit network, Cosmetic Executive Women. The network’s role within the beauty industry is monumental, and it is dedicated to bringing the beauty community together to shape the future of the industry.
Launched in 2006 and regarded as the “Oscars of the Beauty Industry”, the CEW Beauty Awards is a glamorous affair designed to acknowledge and promote outstanding innovation and creativity.
And the winner is...
The judging panel of the CEW Awards has a full month to trial each product before casting their vote for their favourite products of 2015.
The CEW Beauty Awards Winners’ Announcement Lunch will take place at the London Hilton on Park Lane on April 24th, and will be attended by Beauty Awards finalists, CEW members, sponsoring brands and guests. We are confident that KeraStraight Ultimate Oil will impress the panel this year, and we will keep you posted following the Announcement Lunch. Wish us luck!
For more information, read our recent blog, A Closer Look at KeraStraight’s Ultimate Oil, or watch this step-by-step demonstration of KeraStraight Ultimate Oil in action: