It’s that time of the year again where love really is in the air. You might see Valentine's Day as a bit of a gimmick, which doesn’t have much meaning at all. And, in some aspects you’d be right: over priced set menus, rammed bars full of singletons, and awkward first dates are enough to put anyone off. But Valentine's day doesn't always have to be about finding or celebrating love but can be a time to step back and appreciate your partner in crime: your best friend.
Feeling the love
Sometimes it's these relationships we take for granted, but just stop for a moment and have a think about what close friends mean to you.
Every friendship has its ups and downs, but when the going gets tough, it’s often our friends who are there to pick up the pieces. Whether you’ve grown up together, or have newly come into each other’s life, the power of friendship is unrivalled.
Of course though, friendship is fun: you might love partying together, going shopping together, seeing gigs - it’s those moments you share that make your friendship special. We all have that friend which that whatever the experience might be, you’re certain to have a great time. In a friendship we rarely take the opportunity to show our love, or simply say thank you for being there.
Will you be my valentine?
All too often, when life rushes by we never have time to relax, or have the opportunity to feel pampered. So this Valentines, we are giving you the opportunity to show some appreciation, and spend some quality time with your best friend with every KeraStraight treatment. We tried and tested this formula last year at our exclusive blogger event: treating twenty bloggers to a full Intense Boost blow dry treatment, paired with bubbles and sweet treats.
Our Intense Boost treatment takes only 30 minutes but lasts for up to a month. Combining advanced proteins and lightweight moisture it can repair your damaged hair to leave it feeling truly loved — for once! Regardless of how you’re spending your Valentine’s Day, you’ll be feeling fabulous, and that very feeling will last for days afterwards.
Date night!
Whether you celebrate on the 14th or save your treat for another evening, we’ve got the perfect formula for a date you’ll both remember. So, here’s our guide to giving your friend a boost this Valentines.
First things first has to be your Intense Boost treatment. Book into any KeraStraight salon which offers Intense Boost, or keep a look out for our give a friend a boost promotion, available at participating salons nationwide. All that is left to do is for you and your friend to rock up at the salon, sit back and relax for 30 minutes whilst the KeraStraight treatment specialist does their magic. You’ll both leave the salon with hair full of life that looks and feels absolutely gorgeous.
If you’re looking to really up the glamour stakes, take a visit to your local department store for a professional makeup makeover. Not only will this seriously up the glamour stakes but when combined with your rejuvenated hair, you’ll both be ready for a night on the town.
So now is time to show off your new look. If you’re best friends who love to go out for dinner, pick an elegant sushi bar, or opt for some delicious sharing tapas. Or if you’re more inclined to a more party atmosphere, head to a classy cocktail bar for some dancing and drinks — a proper girls night out!
To find out more about Intense Boost and our ‘Give Your Friend a Boost’ offer, ask in your local KeraStraight associated salon. Or if you’re a salon professional and looking to get involved in the promotion, get in touch!