We've Won it Again!


This month HAIR Magazine has awarded our Moisture Enhance Shampoo and Conditioner the Best Smoothing/Straightening Shampoo and Conditioner Award, we really couldn’t be more pleased!

For the second year running, HAIR Magazine readers have voted KeraStraight their go to smoothing home care; definitely, news to shout about.  

“We’re thrilled to have won HAIR Magazine’s Best Smoothing/Straightening Shampoo and Conditioner Award. Two and a half years of development went into creating KeraStraight homecare products that deliver a luxurious, moisture-enhancing experience. Moisture Enhance is for everyone who wants luxurious products that give hydration and make hair so much easier to manage” - Jez Barnett, Founder of KeraStraight. 

Shampoo and Conditioner is always a hot topic. It’s the hair care essential which is used by hardcore beauty junkies and the average person who top up on products at the same time as their weekly grocery shop.

With a market saturated with so much choice, it’s difficult to decide which brand to choose, let alone which type of product. 

Why is it almost unheard of on the high street for de-frizz, volume and shine qualities to feature in just one product?!

Jez Barnett, founder of KeraStraight explains what makes this shampoo and conditioner a cut above the rest.

“KeraStraight Moisture Enhance Shampoo and Conditioner is sodium chloride (salt) and sulphate free. These are common ingredients that are notorious for stripping the hair, a nightmare for anyone who invests time and money into creating beautifully coloured hair. Even if your hair isn’t coloured these ingredients are bad for your hair’s general condition. Parabens, Betaine and Cocamide Dea have also been banished from our products. Overall they’re luxury products, the shampoo lathers easily and they both deliver moisture without weight, after all, we want to deliver amazing results!”

Now for the ultimate question. Why ditch high street haircare products and opt for salon stocked brands?

This is one for the professionals!

Jez says, “Every few years I try high street products, just to experience the difference. Every time I have the same finding, there’s no comparison; you get what you pay for. Professional brands invest in their ingredients and the best thing about buying in-salon is that you get a tailor made recommendations that are most suited to your hair and your lifestyle. Many times people who buy high street products will either use once and then throw them away or continue to use a product that they don’t like and might actually be doing harm just because it’s the brand they’ve always bought.”

So there you have it, it’s time everyone took our award-winning products for a test drive. We love expanding our tribe including HAIR Magazine readers with gorgeous smooth and healthy hair!


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