Who Are We?


We're a British company, launched in 2009, that produces innovative hair repairing treatments and products.

As well as our award-winning Ultimate Treatment that repairs and straightens hair at the same time, we have quick-fix 30-day treatments, luxurious supporting shampoos and conditioners and a small range of highly innovative styling products.

With Trevor Sorbie MBE as our Global Ambassador, we lead the way in providing sensational treatments and products that deliver client delight as well as significant business to salons.

It’s all about Gorgeous Made Easy

KeraStraight's family of treatments and styling products will radically transform your hair, leaving it feeling repaired, looking gorgeous & easy to manage.

Every product we create is designed to deliver like no other as a result of combining the latest technology with our commitment to excellence and our passion for gorgeous hair.

Jez Barnett - Founder

Jez Barnett - Founder

Jez grew up around his family’s hair salons and was sweeping up as soon as he could stand. Following a fantastic training at Clifford Stafford in London's swanky Mayfair and Knightsbridge, where he learnt from masters like Guido and John Barrett, Jez gained experience in Bermuda before returning to his hometown to manage & develop the business. Jez has presented on stage for the NHF, Wella and Nanomax, qualified as a Master Colour Expert and taken part in R&D with Wella.

During his 30 plus years in hairdressing, it’s always been Jez’s passion to create beautifully conditioned, easy to manage hair that would show off his cuts and colours to their very best. Creating his own treatment company that enables other hairdressers to treat their clients to their best possible hair has been a natural continuation of Jez’s passion and drive. Jez now delights in the knowledge that hairdressers around the world are spoiling their clients with KeraStraight treatments and products, creating the same client delight. His drive to continue the advances in hugely innovative treatments and products remain undiminished and Jez invests considerable time in developing our range of world-leading, ground-breaking treatments and products.

John Hubbard - Co-Founder & Operations Director

John is a highly pragmatic and talented businessman who counterbalances Jez’s creativity and vision. With a passion for all things digital, John works closely with Jez to deliver the amazing KeraStraight products and treatments into the market.

John helped to found KeraStraight back in 2009 after gaining many years experience in the beauty industry. He remains as passionate about our family of treatments and products today and is a driving force within the team.

Recently engaged, we can guarantee that you are as equally likely to find John running the supply chain, designing a new system or process, managing a creative photo shoot, climbing mountains, baking bread or tending to his vegetable garden. John ensures that things happen - and it is always achieved brilliantly.