New Profit-Boosting Book for Salon Owners Hits Shelves

Award-winning salon owner and entrepreneur Phil Jackson has released a brilliant new book for industry professionals – and it’s heading for the top of Amazon’s bestseller list.

The Hairy Book of Innovation is packed full of tips and advice for salon owners struggling to create fresh concepts to help their businesses stand out from the competition. It also features some valuable business advice from a number of successful entrepreneurs – including KeraStraight’s founder Jez Barnett –  who have inspired Phil during his career.

“We all strive to be significant in what we do, and for that to be recognised by Phil in his excellent book on innovation is both humbling and rewarding," says Jez. “I recommend every salon owner read The Hairy Book of Innovation. Your business and your customers will thank you for it!”

Phil, winner of last year’s Most Wanted Award for Innovation, has drawn on 20 years of salon experience to write the book, which aims to help salon owners boost their profits by channelling their natural creativity back into their businesses.

“We are AMAZING at the creative side of our industry,” says Phil. “The shapes we create, the colours, the texture, the mood. Incredible, revolutionary things are happening in styling chairs across the globe. So what happens when we start looking at our salon businesses? It seems that all of that energy, that creativity, that explosive talent simply disappears.”

The Hairy Book of Innovation is currently at number two in Amazon’s Small Business & Entrepreneurship bestseller list and it really is a must-read for anyone in the industry. Everyone here at KeraStraight HQ would like to wish Phil the best of luck in getting to the top spot – we know you can do it!

If you haven’t got your book yet, you can grab a copy here