Let's Talk Business


Discover how KeraStraight can help expand your clientele and keep them loyal while increasing average spend. Our team of experts, including business maestro Alan Austin-Smith, will share their knowledge and experience and help you maximise the potential in this exciting extra revenue category. Learn how others overcome price objections and what promotional ideas have proven most successful.

We'll also be premiering our new groundbreaking #ultimate treatment launching in May.

Our panel includes Katie Braden (PR for KeraStraight and Not Another Salon), Jez Barnett (Founder of KeraStraight), Nathan Walker (International Technical Director for Trevor Sorbie Salons), Jeff Letter (Distributor, successful salon owner and business development specialist) and Brenda Charlemagne (Afro-Caribbean Specialist).

Each VIP Pass includes £75 KeraStraight credit on attendance.